Most of the businesses that opt for the Internet as a marketing medium are existing businesses. These are established companies, either designing their website for the first time or re-designing their existing website. Either ways, they already have their corporate identity elements such as a logo design, a corporate colour, text and product / facility images, etc. What they expect is a fresh web presence.
On the other hand, startups look for a comprehensive corporate identity along with logo design creation module. They generally do not have any contemporary marketing material. Hence, they need most forms of promotional material – like brochures, presentation and even a website.
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Branding is not a step but a process or a phenomenon.